The catalog grows on both sides

Plays we built.
Plays you'll build.

The catalog isn't a fixed menu. Fractl ships new Plays from real client work. Your team adds your own. Both kinds run on the same engine and sit in the same chat.

Built by Fractl

Personal Connector

A Play we run on every cold pitch. Pulls a journalist's recent coverage, builds a real opener.

Built by your team

Your Voice-Matching Layer

A Play your strategist built last week. Pre-tunes Personal Connector outputs to your house style.

Built by Fractl

PPS Savant

A Play we run on every dataset. Extracts the 10 most newsworthy stats with subject lines and a structured pitch.

Built by your team

Your Industry Glossary Expert

An expert your team trained on your industry's vocabulary. Every Play that uses it speaks in your client's language.

Built by Fractl

Newsjacking Pitch Writer

A Play we run against the morning news cycle. Finds the unfinished story and pitches your data into the gap.

Built by your team

Your Quarterly Brand Lift

A Play your team composed for one client's recurring earned-media review. Now runs in 8 minutes, not 4 hours.

Built by Fractl

Survey Writer

A Play we run when a campaign needs original data. Writes census-grade questions backwards from the headline.

Built by your team

Your Reporter Shortlist

A skill your team built that knows your media list, plus their recent beats. Attached to every PR Play.

Same engine · same chat · catalog grows weekly
For agency owners

Your methodology, our engine.

Fractl built this for our own analysts. You're not buying our methodology — you're using the engine it runs on, with your agency's playbook layered on top. Your differentiation gets stronger, not weaker.

Your IP

What your agency builds

Private to your workspace. Never trained on, never shared, never seen by us.

Your Plays
Bundled however you want — your client engagements, your shape
Your experts
Built on your senior strategists' methods, not ours
Your skills
Whatever moves your team makes — composable across experts
Your knowledge
Wikis from your archive, your panel data, your campaign history
Plugs into our engine ↓
Our engine

What runs underneath

Same engine Fractl runs on. You get every upgrade automatically — no migration work.

Workflow runtime
Deterministic procedures · same way, every run
Memory + workspace
Scoped context per client · per project · per task
Verification
Source + lineage + confidence on every run
Tool integrations
60+ pre-wired marketing tools, authenticated
01 / Privacy
Your IP stays your IP

Custom experts, knowledge wikis, and Plays are scoped to your workspace. Never used to train models, never shown to other shops, never seen by Fractl.

02 / White-label
Clients see your brand, not ours

Outputs export as plain markdown / DOCX / CSV. Drop your brand on it. Your client doesn't know — and doesn't need to know — Fractl is in the stack.

03 / Competition
Yes, we're an agency too

Fractl is the proof of concept. We don't sell agency services through this product, and we don't poach clients. The platform is the platform.

Same engine we use. Your IP on top.

Bring your bench, bring your methodology. We'll show you what it looks like layered on a real workspace.

Talk to the team
Same engine. Your IP on top.

Output is the only thing
that actually matters.

Talk to the team

Built inside Fractl · #1 on Clutch · 5,000+ campaigns delivered